Free SEO Roadmap Template: 90-Day Plan

90-day SEO roadmap — Example site

Business goal: Qualified organic trials
Priority audience: The people most likely to become customers
Starting point: Existing site with Search Console data
Owner: SEO owner

DAYS 1–14 — BASELINE AND BLOCKERS
- Preserve a complete Search Console baseline by page, query, country, and device
- Confirm promoted URLs return 200, are indexable, canonical, and present in the sitemap
- Group existing impressions into pages that need a title, answer, proof, or internal-link test
Evidence to save:
URL | Query | Impressions | Clicks | Position | Technical or content finding

DAYS 15–30 — PRIORITIZE THE WORK
- Choose one canonical URL per intent and reject duplicate doorway pages
- Write a brief with the reader, intent, differentiator, proof requirements, and next action
- Assign one owner and one measurable hypothesis to every revision
Priority queue:
URL | Intent | Evidence | Proposed change | Owner | Review date

DAYS 31–60 — IMPROVE AND PUBLISH
- Revise existing impression-bearing pages before adding a new URL
- Add a reproducible workflow, first-hand example, limitations, and one relevant tool path
- Publish only when links, assets, canonical, schema, and measurement events pass review

DAYS 61–90 — MEASURE AND SCALE
- Compare equal complete windows after recrawl; separate provider failure from zero results
- Keep pages that gain discovery, impressions, useful clicks, or qualified trials
- Rewrite, consolidate, or stop pages that show no intent fit or measurable movement
Weekly review:
Page group | Current clicks | Previous clicks | Impressions | Position | Qualified trials | Next test

Boundary: this is a planning worksheet, not a ranking forecast. Validate demand, claims, indexation, and conversions before scaling a cluster.