Free Google Business Profile Audit
Answer a few questions about your Google Business Profile (formerly Google My Business) and get a scored checklist of what's missing, weak, or worth fixing before your next local-search push.
- Scores 6 profile signals
- Prioritized fix list, not just pass/fail
- Runs in your browser, no Google login needed
Your Google Business Profile details
GBP Audit Tool
Audit checklist
Generated result
Google Business Profile audit — Your business Score: 10/100 Primary category: 0/20 Google matches search queries to categories before anything else on the profile. Set the most exact primary category available. Photos: 6/20 Profiles with more photos consistently get more requests for directions and calls. Aim for 20+, refreshed periodically. Google Posts: 0/20 Posts are a free, direct signal of an active business. Even biweekly posts beat none. Reviews (volume + response rate): 4/20 Response rate is scored as its own signal, separate from review count — Google and searchers both read it as a sign the business is active. Q&A section: 0/20 An empty or unanswered Q&A section is a missed, free opportunity to pre-empt buyer objections directly on the profile. Fix first: Primary category — it's the lowest-scoring signal on this profile. This is a self-reported checklist. There's no public API for reading a live Google Business Profile, so answer against what you see on your actual listing for an accurate score.
Where this tool fits
How to use the gbp audit tool
What this audit checks, and what it can't
This is a self-reported checklist against the profile signals that consistently correlate with local pack visibility: category precision, photo volume, posting cadence, review volume and response rate, and Q&A activity. It cannot read your live profile — Google doesn't offer a public API for that — so answer honestly, or pull up your own listing in another tab while you go through it.
Why category precision matters more than most owners think
Google matches search queries to categories before it reads anything else on your profile. "Plumber" ranks for plumbing searches; "Contractor" as your primary category, even if technically accurate, competes in a broader and often more crowded pool. Fix the primary category first — it's the single highest-leverage change on this checklist.
Reviews: volume and response rate are two separate signals
A profile with 60 reviews and no owner responses scores worse here than one with 20 reviews where the owner responds to most of them. Response rate is treated as its own signal because Google and searchers both read it as a sign the business is active, not just as reputation padding.
GBP Audit Tool FAQ
Is the Google Business Profile audit free?
Yes. The Google Business Profile audit is free to use on Seobase with no signup required for the on-page profile audit.
Can I use the Google Business Profile audit for SEO content?
Yes. The tool is built for search-focused workflows and pairs best with human review before publishing.
Is Google Business Profile the same as Google My Business?
Yes — Google renamed Google My Business to Google Business Profile in 2021. Older articles and some tools still use the GMB name; they refer to the same product.
Does this tool connect to my real Google Business Profile?
No. There's no public API for reading a live profile's full details, so this is a self-assessment checklist. Open your actual listing in another tab and answer against what you see there for an accurate score.
How often should I redo this audit?
Quarterly is reasonable for most local businesses, or after any major change — a rebrand, a new location, or a review-management push — since categories, photo counts, and review response rates all drift over time.
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